ROBERT BLOCH “Is Betsey Blake Still Alive?” First published in Ellery Queen’s Mystery Magazine, April 1958. First collected in Blood Runs Cold (Simon & Schuster, hardcover, 1961). First reprinted in Ellery Queen’s Murder—in Spades!, edited by Ellery Queen (Pyramid, paperback, 1969). Reprinted and collected many other times since, often with changes in the title. (See Comment #5.) TV adaptation: Alfred Hitchcock Presents (March 27, 1960) as “Madame Mystery,” with Audrey Totter as the title character.

   This small chiller of a story takes place in Hollywood, where a writer turns down the chance offered him by a live-wire PR agent to help him publicize a movie star’s latest and possibly final film by building up a huge campaign on her life after her assumed death in a motorboat accident. When I say huge, I mean the works. Ads and magazine stories galore. Is she alive? And if so, where is she?

   All is going well, extremely well, when … you probably guessed it – [Plot Alert] the lady shows up. All that work? For next to nothing? Usually this is as far as I’d go in telling you about a story, but since you’ve been warned, I will let you know the lady disappears again. In all likelihood this time she is as dead as she can be. [End Plot Alert.] But of course that is not the end of the story.

   Author Robert Bloch tells the story as smoothly as he ever did, and maybe even more. Once started you are not likely to put this one down. And yes, the very last line is a small masterpiece.